Bright Point Rebrand
Clear Point Consulting has recently undergone a significant rebranding effort as part of the recent acquisition of UHY’s Planful Practice and is now known as its original name, Bright Point Solutions. This exciting development marks a new chapter for the company, as it seeks to continue providing top-quality consulting services to its clients.
The decision to rebrand was not made lightly. The Clear Point Consulting team spent a great deal of time reflecting on the values and goals that are at the heart of our business. We came to the conclusion that a new name and brand identity would better reflect the company's mission and vision.
The new name, Bright Point Solutions, is a nod to the company's commitment to providing innovative, creative, and practical solutions to its clients. We believe that our approach can help clients navigate the ever-changing business landscape and stay ahead of the curve.
The rebranding effort also includes a new logo and website, both of which are designed to convey the company's values and services. A formal rebrand reveal will take place at the Planful Perform 2023 conference in May. The most immediate change is the use of the domain brightpt.com. All emails sent to the previous domain names, clearpointconsult.com and goclearpt.com, will still arrive in Bright Point’s inboxes.
The rebranding effort goes beyond just a new name and visual identity. Bright Point Solutions is committed to providing its clients with the same level of service and expertise that they have come to expect from Clear Point Consulting. We are dedicated to working closely with clients to understand their needs and goals, and to provide customized solutions that meet those needs.
Overall, the rebranding of Clear Point Consulting to Bright Point Solutions is an exciting development for the company and its clients. The new name, logo, and website all reflect the company's values and commitment to providing top-quality consulting services. With a renewed focus on innovation, creativity, and practicality, Bright Point Solutions is well-positioned to help our clients navigate the challenges and opportunities of the modern business world.